SustainabilitySponsoring & Philanthropy

In 2014, a total of €4,631,391, was donated, in cash and in kind. These donations originated from three sources: (i) Shopping Centres and regional initiatives contributed €2,521,574; (ii) corporate donations totaled €753,817 and(iii) the “Grand Prix des Jeunes Créateurs?, to which the Group donated €1,350,000. In 2014, more than 471 local charity fundraising and awareness events were held in the Group’s Shopping Centres.

When supporting the communities in which its employees work and live, Unibail-Rodamco aims to boost the education of young people, entrepreneurs and those in need. With this purpose, the Group develops educational, entrepreneurial and social initiatives. Unibail-Rodamco’s employees are encouraged to live these values and to engage in the different actions the Group is involved with.

Since 2011, the Group decided to place a new focus on the involvement of its employees in philanthropic activities. This new trend commenced with two initiatives: Majunga and Frateli, both of which, encourage the Group’s employees to get involved in the initiative.


The Grand Prize for Young Retail Entrepreneurs is an action that aims to harness the creativity of tomorrow’s retail stars by providing them with the financial and logistical support they need to start their business. It is the most significant action supporting the creation of new retail business in France, greeting prizes of a value of €1.35 Mn to the three winners. In 2014, the winner of the Grand Prix was Marlette, a concept developed by two sisters of culinary preparations for bread and baking, fully organic and homemade. The added value of Marlette is to propose easy and delicious preparations without compromising on quality. In second place, See Concept offers innovative and affordable reading glasses, with a colorful design.

Education through Architecture

In October 2014, shortly after Unibail-Rodamco inaugurated the Majunga tower at La Défense in Paris, 85 Malagasy children opened the doors of a new school in Besely, in the Majunga region of Madagascar, of which the construction had been helped by the same team in charge of the Majunga tower: Unibail-Rodamco, the architect Jean-Paul Viguier and the constructor Eiffage. With two classrooms, a library, an infirmary, a recreational area, restroom facilities and two houses for the school’s teachers, these buildings have respected an eco-responsible approach, creating a design that addresses climatic needs while respecting natural resources. Architects worked closely with 40 villagers to manufacture 24,000 clay and limestone bricks and build the structure, exchanging expertise and providing the community with valuable tools for future construction projects along the way. Led by Écoles du Monde and Enfants de Majunga, the Besely School offers the chance to not only educate youth, but also provide jobs and boost local development.

In 2012, the Group launched a cycle of conferences in Architecture, aimed to raise questions on the future of cities and urban planning. In 2014 Christian de Portzamparc (the first French Pritzker Prize winner in 1994) was invited to talk at the first conference, followed by, Jean-Michel Wilmotte, Winy MAAS and Gert Wingårdh. These 4 conferences target the students of Architectural schools in Paris, established architects and employees amongst others.


Grand Prize for Young Retailers

The Group continued to support its partnership with Ecole de la Deuxième Chance (E2C, School of the Second Chance), which provides 18-25 year olds, who have little or no qualifications, with the training and support they require to access further education or employment.

In 2011, the Group started an association with Frateli, an initiative that mentors students with high potential who lack the opportunities to access higher education and a subsequent career due to modest or unfavorable backgrounds. It is the first association of its kind in France that wishes to accompany students of high potential. The program integrates three phases in order to comprehensively accompany the student through his academic career and the employment market.