CareersMarketing & Communication
Marketing & Communication: creating concepts and keeping them vibrant
The Marketing & Communication teams ensure that the Group's assets are lively, attractive places to work in and visit. They strive to create value for the group's B2B and B2C customers and a positive environment for visitors.
- Developing marketing intelligence on lifestyle trends and consumer patterns
- Defining a strategic market positioning that takes into account customer expectations for each asset
- Communicating brand identity through architecture, design, decoration, marketing and events
INTERVIEW: Lena, Head of Marketing Nordics